Notable design pieces that are not UX case studies.
The following are selected projects from my professional history as a web and graphic designer. While they are not full-fledged UX case studies, they reflect my past work both in and out of the agency world.
Much of my work for PACCAR was in the design and development of their email campaigns. Every month, two emails were sent per brand in multiple languages, a total of sixteen per month. Good design and creative uses of content were used to engage and inform customers on a regular basis.
In an effort to build customer engagement and brand loyalty, content creation became a big part of the regular work for PACCAR Parts. Small, easily-digestable pieces were put both into print and online campaigns highlighting products and industry tips, which in return increased both sales and loyalty signups for the client.
Another part of my work for PACCAR Parts were their monthly print campaigns. Sales flyers, posters, sell sheets, and some retail assets for three brands in multiple languages would total over 100 pieces a month. Each brand would follow a select theme with Spanish language brands utilizing their own theme different from English and Canadian French.
Recently I was given the opportunity to help a local plumbing supply and service company rebrand themselves out of the myriad of homemade logos they had been using. It was a rush job which turned out amazing results, as their new brand was immediately used in a Sun Times ad.
Once I was enlisted to help automaker Volkswagen with a direct CRM email campaign. It was a lot of work creating unique emails aligning with their brand covering several vehicle models, all adhering to the best practices we had for email development. The results were a boost in VW sales and a pleased client.
PREZCOBIX is a medication for helping HIV patients stop the evolution of the virus. With the client wanting to reach out to Spanish-speaking Americans, I was brought into a larger team to build a multicultural campaign of print, outdoor, and online assets. One of my favorite pieces were these rich media banners that compacted a lot of information into a small space. I like how the usage of audio and a questionnaire helped tell stories, and drove patients to find out more.
One more notable piece of work in healthcare was for Biogen, who make medications for the treatment of hemophilia. I created a series of emails for the client that organized a lot of information into an easily readable flow.
Unfortunately, I legally cannot display the work publicly on this site. If you have an opportunity and wish to see the work, please reach out and I will set up a private showing.