Illusion Bar•Grill•Cafe

Role: Creative Director and Head Developer
Technology: HTML5, CSS3, PHP, MySQL

Illusion Bar•Grill•Cafe has been in business for over ten years.  With the economic downturn and a demographic change in the area, the owners wanted to rebrand the business for their available market.

My role has been to come up with a new branding, a new website, a mobile site, and to help the owners better utilize social media in their advertising.  You can follow my efforts over a series of blog articles here.

For the site itself, I wanted bold, but warm cozy colors to give a contemporary vibe.  Their competition are all typical American sports bars, so I wanted Illusion Bar•Grill•Cafe to stand out from them and appeal to what's left of their old clientele while attracting new customers.

Visit Illusion Bar•Grill•Cafe at

Illusion Bar-Grill-Cafe Home Page